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The New Rules of Marketing and PR by David Meerman Scott
Publication Date: 2013-06-19
Social Media Campaigns by Carolyn Mae Kim
ISBN: 9781317312871
Publication Date: 2016

Streaming Video

The Image Makers
Bill Moyers examines the public-relations campaign designed by Ivy Lee in 1914 to improve the image of John D. Rockefeller. He also talks with Edward Bernays, the "father" of public relations.
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Produced in 1984, Bill Moyers' "Walk Through the 20th Century" series is as relevant today as it was at the time.

Subject Guide

Karen Southwell- FAMU

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Florida A & M University
510 Orr Drive, Suite 3200
Tallahassee, Florida 32307

(850) 412-5403

Subjects: Business, Citation Guides, Graphic Communication, Journalism

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Local: (850) 599-3330

Toll Free: (800) 540-6754

New Public Relations Books