Public Relations: Home

Bill Moyers examines the public-relations campaign designed by Ivy Lee in 1914 to improve the image of John D. Rockefeller. He also talks with Edward Bernays, the "father" of public relations.

This program reports on the mood prevailing among a disenchanted cross-section of Londoners during the months leading up to the "Grumpylimpics."

A short film by Inc., this film discusses public relations including getting the media's attention, executing a PR campaign, and making PR pay off.