LibGuides: Public Relations: Home

Featured e-Books

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The New Rules of Marketing and PR by David Meerman Scott
Call Number: HF5415.1265 .S36 2024 Reserves and online
ISBN: 9781394282180
Publication Date: 2024-08-15
Primer of Public Relations Research by Don W. Stacks
Call Number: Online
ISBN: 1462527973
Publication Date: 2017
Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress.
Public Relations and Strategic Communication In 2050 by Alexander V. Laskin (Editor); Karen Freberg (Editor)
Call Number: Online
ISBN: 1032730935
Publication Date: 2024-11-11

The Image Makers
Bill Moyers examines the public-relations campaign designed by Ivy Lee in 1914 to improve the image of John D. Rockefeller. He also talks with Edward Bernays, the "father" of public relations.
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Produced in 1984, Bill Moyers' "Walk Through the 20th Century" series is as relevant today as it was at the time.